CelcomDigi Achieves Two Guinness World Records™ Through a Historic Nationwide Live Stream – One Original Studio Proudly Contributes to the Record-Breaking Production
CelcomDigi Achieves Two Guinness World Records™ in Malaysia
In August 2026, CelcomDigi made history by achieving two Guinness World Records™ through an ambitious 42-hour nationwide promotional livestream that connected audiences across Malaysia while showcasing the company's Mega Gegar 20 Juta campaign. The campaign combined continuous live broadcasting, nationwide retail participation, and digital engagement across multiple platforms.
The achievements included:
The Longest Promotional Advertisement Live Stream
The Most Stores Participating in a Promotional Advertisement Live Stream
These records demonstrate how live streaming has evolved beyond entertainment into a powerful platform for nationwide brand engagement and large-scale digital campaigns.
Delivering Reliable Live Production for High-Stakes Events
Large-scale livestream productions demand much more than cameras and internet connectivity.
When an event runs continuously for more than 42 hours, every component of the production must perform without interruption.
A professional live production involves:
Multi-camera production (MCP)
Broadcast switching
Live graphics
Audio monitoring
Stream health monitoring
Redundant backup systems
Network stability
Real-time troubleshooting
Continuous production management
Any interruption can affect the viewer experience and the overall success of the campaign.
One Original Studio's Contribution
For this historic campaign, One Original Studio was proud to contribute to the live production delivery supporting the nationwide livestream.
Our team focused on providing dependable live production throughout the event, ensuring that every stage of the production operated smoothly under demanding broadcast conditions.
While the Guinness World Records™ were officially awarded to CelcomDigi, we are honoured to have contributed our live production expertise to such a significant national campaign.
Projects of this scale require careful planning, technical precision, and experienced operators who understand broadcast workflows under continuous operation.
Why Long-Duration Live Streaming Is Different
Many companies can livestream an event for one or two hours.
Very few productions successfully maintain broadcast-quality output for more than 40 consecutive hours.
Long-duration livestreams require:
Redundancy
Every critical system needs a backup plan.
Continuous Monitoring
Technical operators monitor signal quality, audio, video, and stream stability around the clock.
Broadcast Workflow
Switching between multiple cameras, graphics, and live content must happen seamlessly.
Team Coordination
Operators, technical directors, camera crews, producers, and engineers work together across rotating shifts.
These are the standards expected in modern broadcast environments.
The Growing Importance of Professional Live Streaming
Today's organisations increasingly rely on professional live production for:
Corporate events
Product launches
Government programmes
Conferences
Annual General Meetings (AGMs)
Concerts
Sports events
Nationwide marketing campaigns
Hybrid events
Multi-location activations
As audiences expect high-quality online experiences, broadcast-quality livestreaming has become a strategic business investment rather than an optional add-on.
Our Broadcast Capabilities
At One Original Studio, we provide complete live production solutions including:
✅ Multi-Camera Production (MCP)
✅ Broadcast Live Streaming
✅ Corporate Event Coverage
✅ Government Event Production
✅ Conference Production
✅ Hybrid Event Solutions
✅ Live Switching
✅ LED Screen Content Integration
✅ Live Graphics
✅ Video Recording
✅ Event Video Production
Whether your audience consists of hundreds or hundreds of thousands, our focus remains the same:
Deliver stable, professional, and reliable live productions.
Looking Ahead
Being involved in a production supporting a Guinness World Records™ achievement reinforces what we strive for every day:
Delivering dependable live production solutions that clients can trust when every second matters.
Every successful event is built on preparation, teamwork, and technical excellence.
This milestone motivates us to continue raising the standard for live production across Malaysia.
Planning a Broadcast-Quality Live Event?
If you're organising:
Corporate Events
Product Launches
Conferences
Government Programmes
Multi-location Activations
Concerts
Hybrid Events
Nationwide Campaigns
One Original Studio is ready to help you deliver a professional live production from concept to broadcast.
Let's create your next unforgettable live experience.
Comments